Iliana Limón of the Orlando Sentinel reports that Marcus Jordan stuck to his guns and wore his father's iconic Nike Air Jordans, a decision that has cost the University of Central Florida its six-year, $3 million exclusive contract with adidas.
Adidas spokeswoman Andrea Corso said in an e-mail to the Orlando Sentinel, "The University of Central Florida has chosen not to deliver on their contractual commitment to adidas. As a result we have chosen not to continue our relationship with them moving forward."
Ms. Corso, please allow our maid service franchise to sign an exclusive contract with Adidas. Our maids will proudly wear your Adidas shoes as they clean homes from coast to coast. What do you say Adidas...opportunity is knocking.
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