How Are We Getting the Word Out?

Branding

Unique Selling Proposition

Franchises in our industry are distinguished from the local mom & pop craigslist cleaners by the fact that we are by and large insured, have rigorous hiring processes, systemized training processes, background checks, and assured safety for entry. You've Got Maids further distinguishes itself through its commitment to green cleaning and community involvement.

As a franchise, we also are able to offer our prospective franchisees greater opportunities for growth. There is available territory for growth in almost every major market. Most of the house cleaning franchises that have similar brand recognition and are ranked in Entrepreneur Magazine’s Franchise 500 cannot say the same. Also, our Founders Frank and Cynthia Berger still are active in the company and run the training sessions as well as office visits. This involvement is why Franchise Business Review listed You've Got Maids as one of the Top 50 for Franchise Satisfaction. 

Marketing Channels

Good brand, good proposition, what's next? Well, you'll need a plan to inform the world of the great business that's in their community. With a combination approach of social media, pay-per-click advertising, print marketing, and so on, we work with our franchisees to ensure that everyone hears the good news. While we’d love to share with you our marketing action plan, the rubrics and support processes we use to measure success and fine-tune our response to those analytics are for our franchisees’ eyes only. That being said, from the moment you sign a franchise agreement and embark on our 21-Day Jump Start, you'll be given the keys to it all.