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Franchise Blog

Five Guy Triumphs - Can a Maid Service Duplicate?

  Frank Berger  |    Jul 23, 2010 4:28:09 AM  |    Founders Blog,  |    Franchise Opportunities
photo by ehpien
 

A recent post, “Five Guy Triumphs as Consumer Favorite, Study Says” on QSR Magazine.com, revealed that Five Guy Burgers beat Panera Bread, Chik-fil-A, Chipotle & McDonalds for favorite quick-service/fast-casual restaurant. I took my oldest son to Five Guys for lunch last Saturday and this study does not surprise me. We ordered two hamburgers, a couple sweet teas, and fries that we split. I was so happy to get the free peanuts that I forgot about the $20 I shelled out. I did note it was more expensive than McDonalds, but I feel the value proposition is in line.

Here is what Janet Eden-Harris, chief marketing officer for Market Force stated:

"There's a direct correlation between how satisfied a customer is and how much they spend, so delighting the customer can go all the way to the bottom line."

No maid service can provide a taste sensation like Five Guys. Sure consumers prefer working with a professional maid service franchise, but no matter how good, or how green your cleaning company is, there is no taste, texture, or aroma to great maid service. In fact it's easy to over look perfect cleaning! Recall the words of Tom Peters when he said "You know what the problem with perfection is? You don’t remember anything, because it was perfect." A perfectly clean home leaves no evidence that people and pets have recently inhabited this dwelling.

If you want to own a franchised business that improves the health and happiness of its customers, contact our Franchise Approval Department at 843.388.7887.

 

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