Sometimes being part of a franchise means you get lower rates on marketing material. Here is a chat conversation I enjoyed with a house cleaning franchisee yesterday:
Franchisee: Just spoke with my advertising guy. He is going to match the price for me from now on. $235 a zone! That lowers it from $852 a month to $705 a month! Thanks for getting that deal. That leverage is what we needed to negotiate a better deal
me: $147 a month savings! That is working out well. I'm glad I have been of service!
Franchisee: Yeah that's huge. That enable me to put more in other forms of marketing...
A good house cleaning franchise will provide unique economies of scale to lower franchisees marketing expenses.
