Google defines franchising as a verb meaning to "grant a franchise to (an individual or group). The term dates back to the late 18th century, but came in to popular usage from the 1950s forward.
Dictionary.com defines franchise as:
Merriam-Webster defines franchise as:
The purpose of a franchise is to allow a brand to expand without major outlays of capital, providing opportunity to entrepreneurs to buy into a proven model. You've Got Maids differentiates slightly in that the founders, Frank & Cynthia Berger, started the business with the intent of eventually franchising as their purpose was to help entrepreneurs reach their American Dream. It's a subtle distinction, but it makes a difference. For many brands, franchisees are the means to expand the brand. For You've Got Maids, the brand is the means to help more franchisees.
Compared to starting a business by yourself, the benefits of franchising lie in training, ongoing support, brand resources, and networking. At You've Got Maids, every franchisee is trained by the founders, Frank & Cynthia Berger, at our headquarters in the suburbs of Charleston, SC. Franchisees have access to the founders and HQ staff support through regular webinars, calls, and conventions. The brand has resources for the franchisee that allow them to look professional on day one. Furthermore, you'll be in a networks of like-minded entrepreneurs who will become a reliable peer network for you to learn from and growth with. Lastly, it is often easier to sell a franchised business than an independent operation.