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Franchise Blog

Domino's Pizza Brings Back the Noid to Help Kids at St. Jude

  Frank Berger  |    Nov 25, 2009 12:00:12 AM  |    Founders Blog

Here's a 1990's picture of You've Got MAIDS founder in a Noid costume! As Domino's Pizza franchisee's we didn't always drive around Ocean City, NJ with children in the back of our pizza truck. This picutre was taken driving down the Ocean City Boardwalk with our friends, neighbors & employees children in the back of a pizza truck for the Ocean City Baby Parade. The Ocean City Baby Parade is the longest continuously held baby parade in the nation, tracing back to August 10, 1901.

Domino's 1995 017

ANN ARBOR, Mich., Nov. 23 /PRNewswire/ — "Cyber Monday" (Nov. 30) is one of the busiest days of the year for online retailers, and Domino’s Pizza® (NYSE: DPZ) is now getting a slice of the action! For a limited time only, Domino’s(®) is bringing back the Noid, their famous 1980’s advertising character, to help raise funds for St. Jude Children’s Research Hospital® during its sixth annual Thanks and Giving® campaign.

As a way to raise funds for the kids of St. Jude, consumers can purchase a vintage-style Noid t-shirt. All profits from the sale of each Noid t-shirt, at least $14, will be donated to St. Jude. Domino’s is selling 1,000 limited edition Noid t-shirts for $19.99 at www.noidtshirt.com .

"This is the perfect gift for the Domino’s Noid fan on everyone’s shopping list this holiday season," said Chris Brandon, Domino’s Pizza spokesperson. "People have been asking about him for years, and to help the kids of St. Jude, we thought we’d bring him back…for at least a little while."

In addition, Domino’s is offering any combination of three or more medium one-topping pizzas, Oven Baked Sandwiches, or BreadBowl Pastas for $5.55 each. When ordering online at www.dominos.com, Domino’s customers will also have the opportunity to make a donation at check-out to benefit the children of St. Jude. Donations can also be made when ordering over the phone and at your local Domino’s store. This year Domino’s is proud to be matching dollar for dollar all customer contributions up to $250,000, making each dollar raised from customers even more impactful.

About Domino’s Pizza®
Founded in 1960, Domino’s Pizza is the recognized world leader in pizza delivery. Domino’s is listed on the NYSE under the symbol "DPZ." Through its primarily locally-owned and operated franchised system, Domino’s operates a network of 8,886 franchised and Company-owned stores in the United States and 60 international markets. The Domino’s Pizza® brand, named a Megabrand by Advertising Age magazine, had global retail sales of over $5.5 billion in 2008, comprised of nearly $3.1 billion domestically and over $2.4 billion internationally. During the third quarter of 2009, the Domino’s Pizza® brand had global retail sales of over $1.2 billion, comprised of over $672 million domestically and over $570 million internationally. Domino’s Pizza was named "Chain of the Year" by Pizza Today magazine, the leading publication of the pizza industry. In 2009 Domino’s ranked number one in customer satisfaction in a survey of consumers of the U.S. largest limited service restaurants, according to the annual American Customer Satisfaction Index (ACSI).


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